Sachem Business Beat

Welcome to Sachem Patch's new feature "Sachem Business Beat," an overview of news, updates, reports and observations of what's happening in the business community in our area. Got any tips? Heard about a great deal going on somewhere in Sachem? Email us at matthew.mcgevna@patch.com and we'll look into it for this notebook.

Holbrook's Northstar Global Set To Debut Products Traditionally

Holbrook-based Northstar Global Business Services said it has taken big strides toward rolling out its alternative healthcare products through traditional and online retail by 2013.

The publicly traded company stated in a release that its CEO, Nick Chieco, is in distribution talks with Walmart, Walgreens and other stores, and that its sales goals have already reached five-million units.  

"We are thrilled to be done lining up our distribution channels," Chieco stated in the release. "We are now expanding on that by adding other huge retail outlets to our list like the Military Exchanges."

The company stated to shareholders that its growth is being funded organically and the company will not dilute its shares in 2013. 

Enerbrite Technologies in Holbrook Taps Hollywood-Based Celebrity Marketing Firm

Holbrook's Enerbrite Technologies, the makers of SLAM novelty alcoholic beverages, have entered into final negotiations with an unnamed marketing and PR firm in Hollywood that specializes on product placement with celebrities.

The gist of the strategy is to get celebrities to allow themselves to be photographed sampling shots of SLAM in order to drive brand awareness and launch the product into the public eye.

"Long gone are the days when long legged, skinny-framed models or health and nutrition conscious models, would propel a brand or product to the top," Peter Scalise, Enerbrite CEO stated in a release. "Celebrities are the new models and spokespeople for the biggest brands today."

SLAM is an alcoholic, shot-sized beverage marketed to young people in bars and nightclubs. The company has rolled out a local PR campaign, visiting area nightclubs, such as GLO, and getting clubgoers to endorse the drinks.  

Cupcake Girlz To Hold Breast Cancer Fundraiser

In honor of Breast Cancer Awareness Month, Cupcake Girlz, in Farmingville, has partnered with CSI Hair Salon and the Under 14 Girls Sachem Sparks to host the "Think Pink" fundraiser, an effort that will benefit the Carol M. Baldwin Breast Center in Stony Brook.

The event will be held this Saturday from 2-7 p.m. at the store, which is located at 769 Horseblock Road in Farmingville. Radio station Party 105.3 will provide the music from 2-4. The day will also feature raffle prizes, pink cupcakes and pink hair extensions.