Med Gen Using Cablevision for Client Base

Med Gen Inc. announced that its wholly owned subsidiary, NorthStar Business and Property Brokers, Inc., has signed an agreement with a local telecommunications company.

Cablevision will allow the Holbrook firm to leverage the client base of the Cable company which will ultimately serve to increase NorthStar's database as well as potential listings, a statement said.

"This is a perfect example of how we are executing our strategies of leveraging the customer bases of large partners to gain clients and ultimately build our inventory to surpass those of any other business broker in the country," said Raymond Barton, CEO of Med Gen and NorthStar, in a statement.

Cablevision is the nation's single largest cable provider servicing more than five million households and businesses and has created several networks to match service providers with customers.

One of NorthStar's strategies is to leverage the tremendous client bases of telecommunication companies to target businesses for sale or those interested in expansion. By having access to such a large customer base, the company will add millions of dollars in potential commissions to its already rapidly expanding arsenal of listings, the company said.