This is an occasional series about a Sachem alum utilizing social media in his everyday business strategies for celebrities around the country ...
It was about six months ago when MMA fighter Frank Trigg started to increase his talk with influential figures of the social media community via Twitter.
"We just started bouncing ideas off one another," he said, "trying to be socially interactive through Twitter, not just putting links or comments up there."
One of those figures happened to be Sachem alum Louis Gregory – better known as in the social media and entertainment worlds – and the two haven't stopped generating ideas to catapult new social media techniques since.
They instantly hit it off and managed a partnership with the boundaries of the digital world, something Gregory has achieved with many celebrities in the last year.
"We both like the old school genre and each share a certain affection for mixed martial arts," Gregory said, "the difference being I watch it and he lives it."
Trigg, a UFC legend who wrestled at the University of Oklahoma, hired Gregory to manage his social media and website FrankTrigg.com.
Gregory has launched friendships with other celebs including Travis Barker, Shontelle Layne, Marcellus Wiley, Joba Chamberlain, Joey McIntyre, , Jeff Timmons, , Jessica Gottlieb and many others.
"Then there are the other people that I met through the people I met on Twitter," he said.
"Twitter has not only been huge for me as far as connecting with some really great people," he said, "but it has been huge for my whole company, Uncle Louie, LLC."
Currently, Trigg is involved with TapoutVTC.com, an increasingly popular virtual training center (VTC) unlike anything in the world for MMA fighters. They bring in the world's best fighters, record their moves and break down every bit of the action.
"It shows you and gives you the thought process," Trigg said. "It's never been done before. We have all of the best guys that are current."
The site offers everything from workout advice to nutritional information.
"It's a one-stop shop," said nutritionalist P.R. Cole, who prescribes to social media as a way to research the industry and needs of fighters.
"That's how I met Frank Trigg and Uncle Louie," said Cole, who tweets as Fuelthefighter. "I use it for the target demographic. What do they know? What do they want to learn about?"
Since VTC is so new, social media has been a rampantly exuberant source of marketing. With Gregory's network of 50,000-plus, Goldberg's of network of 30,000-plus and Trigg's 15,000-plus followers, there is a wide reach to attract.
Trigg sees video and audio as the future of quick posts. He's even toying with the idea of not typing a single word for a week and sticking to audio and video communication.
"The iPhone allows me to take a 30 second video, upload it to my website in seconds, from there it goes live to Facebook and Twitter," he said, "then hundreds of thousands of people retweet it. Louie sees it, Goldberg sees it, it's a social network, which is the reality of life."
Follow Frank Trigg on Twitter @FrankTrigg, Uncle Louie @UncleLouie, P.R. Cole @FuelTheFighter, Bill Goldberg @Goldberg and Sachem Patch @SachemPatch.
Check out the video above for a personalized greeting from Frank Trigg.