Business & Tech

Uncle Louie Pairs Up with Blogger Jessica Gottlieb

Takes social media strengths to new forum.

This is an occasional series about a Sachem alum utilizing social media in his everyday business strategies for celebrities around the country ...

By now, you're used to seeing this occasional column mention famous celebrities has partnered with, but his list of online personalities extends past stardom into the world of hot topics.

Jessica Gottlieb, a well-known blogger who writes about motherhood at JessicaGottlieb.com and receives over 200,000 visits per month, reached out to Gregory – also known as Uncle Louie in the social media and entertainment worlds – to pick his brain about online strategy and tactics.

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"I have followed her on Twitter for a while now and I always had a ton of respect for how she created a personality and found a niche for herself via the internet," he said.

Her blog has garnered awards from Forbes and Nielsen and she's been a guest on The Dr. Phil Show and .

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Last month, Gottlieb wrote a blog entry about Omegle, a site that fosters one-on-one chatting with strangers, and her assessment is that parents should keep their kids away from the site, Gregory said.

"I was glad that she took the time to investigate the site and shared that it was not kid appropriate," Gregory said. "My daughter is an avid web surfer, so knowing about these sites helps me be a great dad. Yes guys, a dad can learn from a mom."

Gregory told Gottlieb his normal clients are athletes, artists and TV personalities, "so I wasn't sure what angle I would take if I was to work with her."

As a side project, Gregory is having custom cars built by Demented Customs for wrestling legend Bill Goldberg, New York Giants legend and New York Yankees pitcher Joba Chamberlain.

"Then it occurred to me," he said. "We can build custom cars for football players, baseball players, rappers and pop stars, so why not build one for Jessica Gottlieb?"

So now they're hard at work helping draft the Customs Mom Car.

"I consider her a mom subject matter expert, so why not have her help design a mom savvy car?" he said. "I think the cool factor of teaming up Jessica with is extraordinary; we joked that we could call it Goldberg & Gottlieb but people may think it was a law firm.

"It's a blessing to be working with her on this new project now and, above and beyond anything, the fact that she thought to call me for outside the box ideas for social media is an honor."

Follow @SachemPatch, @UncleLouie, @JessicaGottlieb and @Goldberg on Twitter.


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